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How our Entry Level Enterprise ecommerce platform saved Blue Crane Digital $13,000 (and counting!)
Blue Crane Digital produces and markets popular training videos for digital cameras. Seven years into the business, they are a thriving and successful company. However, in 2010, they were still leaving money on the table since they didn’t have an online store, and they still didn’t have any kind of video streaming technology that their customers were clamoring for. Bryan Poffenberger, President of Blue Crane Digital, drafted the requirements for a comprehensive web presence. It called for an online store that would offer customers standard DVDs as well as video streaming, several layers of anti-piracy security, and an extensive, customized admin and customer portal to manage and play the purchased videos. “Having these features are vital to the continued success of our organization”, says Poffenberger, “as it ensures our competitive edge in the industry.” He realized a backend service would also be required to generate the license keys once the streaming video is purchased, put the key into a PDF document, and email it to the client. All this had to integrate seamlessly with the online store. In addition, the solution needed to be built quickly and cost effectively. Time was sensitive, and Blue Crane Digital couldn’t wait years and spend a fortune on developing the site. All these requirements were daunting for a company without a major IT operation, and especially one who has never ran an ecommerce website before.
Our platform is uniquely positioned to meet their challenging technical and budget requirements. Poffenberger explains “We picked YourEcommerce because we couldn’t just go to a company, give them $20,000, and say ‘here, build it for us’. We have to be very careful.” We begin the project with our shopping cart core, a predesigned, carefully tested piece of software that contains many common base features any ecommerce website would need. We then build Blue Crane Digital’s customized functionality in an isolated layer on top of the core code. Leveraging the predesigned core code saved Blue Crane Digital thousands of dollars and months of development time. Another advantage of the layered code is since the core code has already been tested and used before, only the custom layer needs to be tested. This results in high quality, stable code that can be released quickly. A key differentiation in choosing YourEcommerce is our ability to deliver complex solutions without its traditional five figure cost.
As a small business focused on making training videos, Blue Crane Digital didn’t want to divert resources on expensive hardware that needed to be maintained. YourEcommerce has a reliable hosting environment that is highly available through two redundant datacenters. Blue Crane Digital’s shopping cart, custom applications, and databases are securely hosted and maintained, freeing up valuable time for the company to focus on its core business- making great instructional videos.
Ease of post-launch website maintainability was another requirement. The complex page layouts needed to be effectively maintained by a non-technical staff. YourEcommerce once again has an answer with editable content regions. Content management is a breeze with the web based WYSIWYG (What You See Is What You Get) HTML editor. Automatic versioning control makes it easy to keep track of changes, and preview and roll back to any previous version with a single mouse click. The safety offered by the rollback system gives non-technical staff the confidence they need to maintain their website. “If content management wasn’t this intuitive, we’d have to hire a part time web designer to keep our website up to date”, says Poffenberger.
Summary:
YourEcommerce has a proven rapid-development, cost-effective software model, superior network infrastructure, and maintainability that makes it the ideal ecommerce platform for small enterprises with less than 30 employees.